Pharmactive continues to expand Liboost®’s international presence through a new strategic partnership with Pnfarma, now the exclusive distributor of Liboost® for the pharmacy channel in Brazil.
The collaboration was officially introduced last week during Liboost®’s presentation in Brazil, where the ingredient received a highly positive reception from industry professionals and attendees, highlighting the growing interest in innovative natural solutions focused on sexual wellness and vitality.
Brazil represents one of the most dynamic and fast-evolving health and wellness markets in Latin America. Within this context, both Pharmactive and Pnfarma see a significant opportunity to address an often-overlooked category: sexual health.
A growing demand for sexual wellness solutions in Brazil
According to Dayane Azevedo Rodriguez do Carmo, Head of R&D at Pnfarma, current scientific literature shows that sexual wellness challenges affect a substantial part of the Brazilian population.
“In Brazil, it is estimated that nearly 30% of men experience some type of sexual dysfunction. In women, sexual response results from a complex interaction between biological, psychological and relational factors. Epidemiological data indicate that approximately 46.2% of the Brazilian female population reports some degree of sexual dysfunction.”
For Pnfarma, these figures reinforce the importance of developing innovative strategies capable of supporting intimacy, vitality and overall quality of life.
“Liboost® can position itself as a great ally in addressing a condition that already affects a significant part of the Brazilian population.”
Why Pnfarma chose Liboost®
The partnership also reflects an important shift within the wellness industry itself. While much of the market conversation in recent years has focused on weight management and sports performance, other key areas linked to wellbeing and quality of life have remained comparatively underserved.
As Dayane explains:
“While many manufacturers and distributors have focused their efforts on obesity and sports performance, few have developed solutions aimed at libido, which is often affected during weight loss processes, post-menopause, hormonal treatments and many other conditions. Libido is also part of health and vitality, and we believe the market needed a product capable of meeting this need.”
From Vitafoods Europe to the Brazilian pharmacy channel
The origins of the collaboration date back to Vitafoods Europe, where Liboost® was first presented to Pnfarma’s commercial director, Josiane Cozaro.
“Last year, Pnfarma participated in Vitafoods for the first time, and Luis Parra introduced Liboost® to our commercial director Josiane Cozaro, who immediately identified the product’s strong potential for the Brazilian market.”
Now, with Pnfarma leading Liboost®’s development within the Brazilian pharmacy channel, both companies begin a new stage focused on bringing science-backed, innovative and differentiated solutions to a market increasingly interested in natural approaches to wellbeing and sexual health.
A new opportunity for science-backed sexual wellness solutions
For Pharmactive, this partnership represents another important step in Liboost®’s international growth strategy and reinforces the company’s commitment to developing scientifically supported ingredients designed to respond to real market needs.
